BRICK AND MORTAR MEDIA

THE BLUEPRINT

A complete done-for-you digital foundation for home-service businesses.

$1,999 SETUP+ $397/MO

One-time $1,999 setup · $397/month ongoing · Built for home-service businesses

Laptop and phone mockup showing a finished Brick and Mortar client website

AT A GLANCE

THE NUMBERS

One flat setup fee, one predictable monthly rate, and every piece your business needs to look professional online.

$0
ONE-TIME SETUP
$0 /MO
ONGOING MONTHLY
0 PAGES
IN YOUR WEBSITE
0
SETUP DELIVERABLES

THE COST OF SILENCE

IF YOU'RE NOT ONLINE,
YOU'RE INVISIBLE.

Every single day you rely solely on word-of-mouth, qualified clients in your target area hire competitors they found in seconds. They are not choosing superior craftsmanship: they are simply hiring the business that answered the search.

The bottom line: A zero-footprint operation does not save marketing overhead. It quietly hands high-margin revenue directly to local rivals.

90% Search Online First

Even direct word-of-mouth referrals look you up online before dialing. When no verified presence exists, uncertainty sets in and they call someone else.

Prospects Compare 3-5 Names

Buyers benchmark multiple providers side by side. If you do not appear on that roster, you are disqualified before you ever submit an estimate.

Unanswered Leads Vanish

Inquiries have an expiration window of minutes. Without automated intake and instant response, warm prospects do not leave voicemails: they book with the first competitor who replies.

Reviews Never Self-Generate

Happy customers rarely leave public reviews without a frictionless prompt. Meanwhile, your competitors methodically stack 5-star proof month over month.

WHAT'S IN THE BOX

ONE SYSTEM.
EVERYTHING DONE.

The core pieces of The Blueprint — built together as one connected system, not bolted on one at a time.

Professional 5-Page Website

Custom-engineered conversion architecture designed with high-impact visual credibility and swift load performance.

Mobile-First Design

Fluid, thumb-optimized navigation and instantaneous action triggers built for peak engagement across handheld screens.

SEO + AI Visibility

Deep semantic schema, local citation signals, and algorithmic indexing tailored for both search engines and AI assistants.

Automated Lead Capture

A simple website lead and contact form that sends every new inquiry straight into your GoHighLevel CRM pipeline.

Reputation Automation

Hands-off review sequences triggered at project completion to methodically build and compound 5-star trust markers.

Professional Email & Branding

Secured custom domain routing, SPF/DKIM/DMARC inbox verification, and cohesive design standards that instill instant authority.

WHAT YOU GET

WHAT'S INCLUDED
IN SETUP

Every tangible asset, system integration, and conversion workflow built from the ground up for your business.

01 / WEBSITE

WEBSITE & VISIBILITY

A 5-page site built to turn local visitors into booked jobs.

  • 5-page service-business website
  • Mobile optimization
  • Basic on-page SEO
  • Basic AI visibility setup
  • Website lead/contact form

02 / BRAND

BRAND KIT & PRINT ASSETS

One consistent look across your site, page, print and cards.

  • Simple brand cleanup / brand kit
  • Logo files for print and digital
  • Brand colors and fonts
  • Facebook Business Page graphics / cleanup
  • Business card design
  • Website QR code
  • Google Review QR code

03 / SYSTEMS

EMAIL, CRM & REVIEWS

Professional email, a place to track leads, and reviews on autopilot.

  • Google Workspace business email setup
  • Branded email signature
  • GoHighLevel CRM setup
  • Simple sales pipeline
  • Automated review-request system

ONE-TIME SETUP

$1,999

Everything listed is included in the one-time setup.

  • 17 deliverables included in the one-time setup
  • Website, brand, email, CRM and reviews — all handled
  • One flat fee, no add-ons required
  • Ongoing hosting and support from month one

One-time setup fee of $1,999. The $397/month service begins once your system is live.

HOW IT WORKS

FROM KICKOFF
TO LIVE

Zero guesswork, endless revisions, or technical bottlenecks. From kickoff to deployment in one orchestrated sprint.

01

KICKOFF CALL

A focused 45-minute sync to lock in your offer positioning, core assets, and conversion path.

02

WE BUILD

We craft, design, and assemble your high-converting page architecture in 4 intense business days.

03

LAUNCH

Rigorous tracking, analytics, and speed checks are completed before pushing live to the world.

04

YOU GROW

Turn on your traffic streams and watch your newly optimized engine convert clicks into reliable revenue.

TRANSPARENT INVESTMENT

CHOOSE YOUR
PLAN

Two straightforward stages. A complete end-to-end engineered build followed by hands-off maintenance and continuous optimization.

ONE-TIME SETUP

$1,999

ONE-TIME COMPLETE SETUP

Everything you need to get online, branded and capturing leads — built and handed over for one flat fee.

  • 5-page service-business website with mobile optimization
  • Basic on-page SEO and AI visibility setup
  • Brand kit, logo files, business card, Facebook graphics and QR codes
  • Google Workspace email, branded signature and GoHighLevel CRM setup
  • Simple sales pipeline and automated review-request system

ONGOING MONTHLY SERVICE

$397

PER MONTH / FULL INFRASTRUCTURE

Hosting, security, maintenance and support for every system we built for you.

  • Website hosting
  • Website security
  • Basic website maintenance
  • GoHighLevel CRM access
  • Sales pipeline access
  • Automated review-request system
  • Reasonable small website updates within the existing design and scope
  • Basic support for the core Blueprint systems
  • Ongoing maintenance of the systems included in The Blueprint

The $1,999 setup fee is one-time. The $397/month service fee covers hosting, security, maintenance and support.

CLEAR ANSWERS & ZERO SURPRISES

COMMON QUESTIONS

Direct, practical answers regarding implementation timelines, technical requirements, cancellation autonomy, and day-one setup.

What exactly is included in The Blueprint setup?

The one-time setup covers a 5-page service-business website, mobile optimization, basic on-page SEO, basic AI visibility setup, a website lead/contact form, a simple brand cleanup and brand kit, logo files for print and digital, brand colors and fonts, Facebook Business Page graphics, business card design, a website QR code, a Google Review QR code, Google Workspace business email setup, a branded email signature, GoHighLevel CRM setup, a simple sales pipeline, and an automated review-request system.

What does the $397 per month cover?

Website hosting, website security, basic website maintenance, GoHighLevel CRM access, sales pipeline access, the automated review-request system, reasonable small website updates within the existing design and scope, basic support for the core Blueprint systems, and ongoing maintenance of the systems included in The Blueprint.

How much does it cost and how do the fees work?

The one-time Blueprint setup fee is $1,999. The ongoing service fee is $397 per month, which begins once your system is live.

Do I need a website or domain already?

No. Building the website is part of the setup. If you already own a domain, we can point it at your new site so you keep the address your customers already know.

Do I need any technical skills to run this?

No coding, hosting or IT knowledge needed. We set up the website, email, CRM and review system for you, then hand everything over ready to use. Small updates within the existing design are covered by your monthly service.

What kind of businesses is The Blueprint built for?

Local home-service businesses — trades, contractors and service companies that need to look professional online, capture every inquiry, and keep a steady flow of Google reviews coming in.

Not sure if your business is a fit? Send over the details and we will confirm before you pay anything.

THE COMPLETE FOUNDATION

START BUILDING
YOUR BUSINESS

You hand over your details once. We build it, connect it, and hand you the keys.

100% Turnkey Setup • Done-For-You Build • Direct Integration Support